
Hey y'all!
“iwi” is an acronym for “it is what it is”. Our products are chemical free, paraben free, and toxin free. We believe in letting things be as a form of self care..it is what it is.
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Our logo symbolizes recycling from the Earth into your skin. We are mobilizing, constantly moving, growing and evolving through prosperity, such as the vibrant green of our logo.
it is what it is
Inspired by her grandmother's proven home remedies, Yolanda Owens, "The Skincare Chef", founded iwi fresh in 2003. At this time, Yolanda, the Atlanta native and HBCU alumni introduced her FRESH skincare products via e-commerce and during local events. in 2017, WholeFoods Market invited iwi fresh to create the first raw skincare product bar in their Atlanta location. Since then, the brand has expanded regionally. In 2010, The Skincare Chef opened iwi fresh Garden Day Spa, in Downtown Atlanta's creative art district neighborhood: Castleberry Hill. In 2020, Yolanda opened iwi fresh Farm Oasis, a holistic wellness center in the historically Black neighborhood of Lakewood Heights. Yolanda's vision to heal people through their skin continues as her legacy carries on through the business she created and generational wealth she established within her businesses and greater community.
20 years of iwi fresh

